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Radio – The Untapped Resource!

What broadcast medium do we hear at every juncture? At home, in the office, in our vehicles or as we recreate on the beach, in a boat or in our back yard? Radio! Imagine reaching a global market in your own words as you describe your Finer Place … as only you can! So much more effective than an impersonal media spot.

Radio is targetable, flexible, efficient, and serves as an image-building and branding tool creating awareness. Radio targets your key prospect … both on terrestrial radio and through the growing popularity of internet-based radio!

Radio reaches the busy, on the go, and workaholic prospect. Research indicates that nationally 96% of all adults not only listen to the radio every week, but also listen for more than an average of three hours a day! With net radio coming into its own … these numbers are on an unparalleled upsurge. Radio is flexible in meeting your needs as a business owner or manager.

Years of research and development have led The Finer Places to conclude that Radio is one of the most prolific tools in reaching the local and global community. Here is how we use this tool … and share it with our colleagues and our cross-section of clientele.


Half Hour Radio Shows on Terrestrial and Internet Radio

The Finer Places’ radio shows are pre-recorded via telephone enabling us to interview properties, destinations, attractions and businesses throughout the World. We then disseminate this unique informational interview through this untapped resource on a global platform. Our far-reaching outlets include:


  • www.thefinerplaces.com (our own site)
  • www.gatewayusa.us

  • www.live365.com
  • WWW.NetCastRadio.net
  • Traveler Information Radio Network – Terrestrial   Radio in Georgia and Florida
  • Vignettes
    From the half-hour pre-recorded segments we produce five and ten minute vignettes which air on the same venues on a rotation basis for a specified period of time. This rotation is based upon the type of Contract entered into between The Finer Places and the interviewee (up to 12 months).

    Radio Commercials
    The Finer Places highly recommends both thirty second and sixty second commercial spots for its clients and colleagues. Program Sponsorship of The Finer Places’ show is available, along with spots within the half-hour segment.

    The Finer Places can arrange radio advertising for its clients outside its show as well on nationally-recognized radio outlets such as terrestrial-based Clear Channel or Traveler Information Radio Network and internationally-recognized net-based NetRadio-Inc.com or thegatewayusa.com.

    The Finer Places does the research, develops an interview outline and produces the radio spots! It’s a fun, cost-effective and efficient tool for any marketing plan!



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    Page last updated 04/07/04.
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